CNBC Evolve Spotlight: The Middle Market
ABOUT
CNBC Evolve Spotlight: The Middle Market While middle market businesses are a critical part of our nation’s economy - accounting for roughly a third of U.S. GDP, with about $10 trillion in annual revenues - the news headlines are usually more focused on the moves of the world’s biggest companies and the fate of small business owners. Yet in these challenging times, top-performing, midsize companies are uniquely well-positioned: strong enough to endure the current economic headwinds, and agile enough to adapt to the changing world. This Evolve Spotlight event will highlight innovative ways middle market companies are navigating these uncertain times successfully, finding new ways to thrive using data, new marketing and sales techniques and operational flexibility.
AGENDA
11:45am EDT
DOORS OPEN
12:00pm EDT
PROGRAM BEGINS
Managing During Crisis: Rethink, Renew, Recover
Now more than ever, midsize firms must flex and transform at unprecedented levels of rigor and discipline. But balancing human capital is equally important. Which means companies that nurture, reskill and upskill their workforce will not only cultivate loyalty and productivity, they will future-proof their entire business structure.
Deanna Mulligan, CEO, Guardian Life Insurance, Author, “Hire Purpose”
Lee Henderson, Private Leader, Americas EY
Ramping Up the Auto Industry
Revving Up the Auto Industry with a Big Shift To Digital: ACV Auctions, Buffalo’s #1 tech company, is revolutionizing the way 40 million used vehicles are bought and sold each year, thanks to digital-first retail strategy that is disrupting archaic models.
George Chamoun, CEO, ACV Auctions
CONCURRENT SESSIONS
Cybersecurity – Industry Trends and Enhanced Prevention During a Pandemic
Sponsored and Programmed by City National Bank
Social engineering, data loss, ransomware, and security breaches are risks that must be managed every day. We all know that a lack of Cybersecurity can have a massive financial impact on your business or personal life. But how does living and working through a pandemic enhance the risk of a cyber-attack, and what preventative measures should we be taking to always stay one step ahead of a disaster? This session will address the paramount importance of cybersecurity, industry trends in security breaches during a pandemic, and the precautionary steps we all can take to protect ourselves and our businesses.
Brian Fricke, SVP & Chief Information Security Officer, City National Bank
Punching Above Your Weight
Sponsored and Programmed by Splunk
Data can be the great equalizer, but only if your organization has the processes, people and partners necessary to unlock its full value. Learn how midsize organizations are thriving in the Data Age by getting the most out of their data and their technology partners.
John Sabino, Chief Customer Officer, Splunk
Team Collaboration: Keeping Remote Workers Productive and On-Task, 24/7
Thanks to its highly flexible and intuitive workflow platform, medium sizes businesses of all verticals are turning to Monday.com to meet (the bulk of) their management projects.
Eran Zinman, Co-Founder and Chief Technology Officer, Monday.com
The Mighty Middle: Finding Sweet Success in the Heartland. How Cool Is That?
Middle West Whiskey. Raspberry Rose Jelly Donut. Fluffernutter Pie. Just a sample of the ingenious and delicious ice cream flavors from the mind of artisanal dessert pioneer Jeni Britton Bauer. Started in 1996 from her Ohio kitchen, today, Jeni’s Splendid Ice Creams is a Certified B Corp. with 34 scoop shops, a best-selling online empire and some very high profile and loyal fans. How cool is that?! Certified B Corp. with 34 scoop shops, a best-selling online empire and some very high profile and loyal fans. How cool is that?!
Jeni Britton Bauer, Founder and Chief Creative Officer, Jeni’s Splendid Ice Creams
1:30pm EDT
PROGRAM CONCLUDES
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